Explores the development of the marketing public relations (MPR) concept examining the arguments advanced concerning … MPR’s emergence and legitimacy to be a separate marketing or PR discipline. Some marketing academics suggest that MPR … should be incorporated into the marketing discipline whereas the majority of PR academics argue that MPR represents a further …

Purpose – The 20‐year review of marketing and selected business journals examines the internet marketing literature to … comprehensive review of the internet marketing literature. It offers a big picture view of the current state of the internet … marketing literature and gives readers a sense of the quantity of internet marketing articles published, the scope of this …

models for the use of the internet in marketing, and tries to place the food offerings of public houses within such … research is needed to examine how the internet can actually support the marketing needs of individual public houses …