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. Findings – “The internet is changing everything” is hardly the headline‐grabbing news it was a decade ago, however its … “Organizing customers: Japanese travel agencies marketing on the internet” analyses how three Japanese travel agencies have …
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Purpose – Information and communication technologies (ICT) have had a profound impact on tourism marketing. For several … have affected market segmentation literature in tourism by the means of literature review. Design …/methodology/approach – All segmentation articles published in Journal of Travel Research , Tourism Management and Journal of Travel & Tourism …
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‐to‐consumer (DTC) advertising on consumers and physicians. Design/methodology/approach – Controversy around the benefits and concerns … associated with DTC advertising are summarized. The sources are sorted based on their position toward DTC promotions: defending … evidence for the impacts of DTC promotions. Findings – Notwithstanding many concerns against DTC advertising, evidence …
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