Vanderstraeten, Johanna; Matthyssens, Paul - In: International Marketing Review 25 (2008) 2, pp. 230-251
domain of cultural country classification (1985‐2006). Design/methodology/approach – First, articles in which an “original …” classification is developed are identified. Then, the paper characteristics are summarized using Ronen and Shenkar's characteristics … classification researchers consider Ronen and Shenkar's recommendations. Moreover, researchers might explicitly specify the concept …