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Purpose – The purpose of this paper is to consider the potential role of the internet and social networking in the promotion of public houses in general and pub food in particular. Design/methodology/approach – The paper considers various models for the use of the internet in marketing, and...
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Purpose – This paper seeks to present a scientometric analysis of the Proceedings of the McMaster World Congress on the Management of Intellectual Capital and Innovation for the 1996‐2008 period in order to better understand the evolution and identity of the discipline....
Persistent link: https://www.econbiz.de/10014875507
Purpose The purpose of this paper is to identify the gaps and potential future research avenues in the big data research specifically in the construction industry. Design/methodology/approach The paper adopts systematic literature review (SLR) approach to observe and understand trends and extant...
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