Purpose The purpose of this paper is to present various quality constructs, their application, success and shortcomings, in higher education (HE) services. Design/methodology/approach This paper aims at reviewing the quality constructs in higher education services through a general review. The...

Purpose – The purpose of this systematic review was to explore the nature of the marketing of higher education (HE) and universities in an international context. The objectives of the review were to: systematically collect, document, scrutinise and critically analyse the current research...

The gap between higher learning practices and business expectations in terms of preparing engineering, technology, and business students is significant. This paper offers an innovative approach toward narrowing that gap. The approach offered stresses an open system orientation and partnerships...