Eteokleous, Pantelitsa P.; Leonidou, Leonidas C.; … - In: International Marketing Review 33 (2016) 4, pp. 580-624
Purpose – Although corporate social responsibility (CSR) has been an issue of major concern for marketers for more than … response, the purpose of this paper is to review, assess, and synthesize extant research on the role of CSR activities in … international marketing strategy, external environmental influences, and CSR practices. Originality/value – The authors review and …