Shin, Jaeun; Moon, Sangho - In: Journal of Consumer Marketing 22 (2005) 7, pp. 397-403
‐to‐consumer (DTC) advertising on consumers and physicians. Design/methodology/approach – Controversy around the benefits and concerns … associated with DTC advertising are summarized. The sources are sorted based on their position toward DTC promotions: defending … evidence for the impacts of DTC promotions. Findings – Notwithstanding many concerns against DTC advertising, evidence …