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Managing Information Services: A Transformational Approach (2nd ed.)
Jansová, Linda
- In:
Journal of Documentation
65
(
2009
)
6
,
pp. 1016-1020
Persistent link: https://www.econbiz.de/10014853417
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Effective E‐mail Marketing: The Complete Guide to Creating Successful Campaigns
Clarke, Irvine
- In:
Journal of Consumer Marketing
20
(
2003
)
5
,
pp. 488-489
Persistent link: https://www.econbiz.de/10014848347
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Everything You Want: Understanding Consumers, Brands & Communications
Warrington, Traci
- In:
Journal of Consumer Marketing
21
(
2004
)
4
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pp. 286-287
Persistent link: https://www.econbiz.de/10014848406
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High Trust Selling
Keyes, Sylvia
- In:
Journal of Consumer Marketing
21
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2004
)
4
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pp. 287-289
Persistent link: https://www.econbiz.de/10014848407
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Buzz: Harness the Power of Influence and Create Demand
Fortin, David R.
- In:
Journal of Consumer Marketing
22
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2005
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3
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pp. 168-169
Persistent link: https://www.econbiz.de/10014848458
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Dealing with the Customer from Hell
Dietz, Janis
- In:
Journal of Consumer Marketing
23
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2006
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2
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pp. 113-113
Persistent link: https://www.econbiz.de/10014848520
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POP!: Stand out in Any Crowd
McMellon, Charles
- In:
Journal of Consumer Marketing
24
(
2007
)
2
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pp. 120-121
Persistent link: https://www.econbiz.de/10014848587
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The 4 Cs of Truth in Communications
McGillicuddy, Kristin M.
- In:
Journal of Consumer Marketing
25
(
2008
)
5
,
pp. 325-326
Persistent link: https://www.econbiz.de/10014848681
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Crisis
Communication
: Practice PR Strategies for Reputation Management and Company Survival
Dann, Susan
- In:
Journal of Consumer Marketing
26
(
2009
)
3
,
pp. 224-225
Persistent link: https://www.econbiz.de/10014848729
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Marketing to the Social Web: How Digital Customer Communities Build Your Business (2nd ed.)
Hazlett, Kirk
- In:
Journal of Consumer Marketing
27
(
2010
)
3
,
pp. 293-295
Persistent link: https://www.econbiz.de/10014848805
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