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Managing Information Services: A Transformational Approach (2nd ed.)
Jansová, Linda - In: Journal of Documentation 65 (2009) 6, pp. 1016-1020
Persistent link: https://www.econbiz.de/10014853417
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Effective E‐mail Marketing: The Complete Guide to Creating Successful Campaigns
Clarke, Irvine - In: Journal of Consumer Marketing 20 (2003) 5, pp. 488-489
Persistent link: https://www.econbiz.de/10014848347
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Everything You Want: Understanding Consumers, Brands & Communications
Warrington, Traci - In: Journal of Consumer Marketing 21 (2004) 4, pp. 286-287
Persistent link: https://www.econbiz.de/10014848406
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High Trust Selling
Keyes, Sylvia - In: Journal of Consumer Marketing 21 (2004) 4, pp. 287-289
Persistent link: https://www.econbiz.de/10014848407
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Buzz: Harness the Power of Influence and Create Demand
Fortin, David R. - In: Journal of Consumer Marketing 22 (2005) 3, pp. 168-169
Persistent link: https://www.econbiz.de/10014848458
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Dealing with the Customer from Hell
Dietz, Janis - In: Journal of Consumer Marketing 23 (2006) 2, pp. 113-113
Persistent link: https://www.econbiz.de/10014848520
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POP!: Stand out in Any Crowd
McMellon, Charles - In: Journal of Consumer Marketing 24 (2007) 2, pp. 120-121
Persistent link: https://www.econbiz.de/10014848587
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The 4 Cs of Truth in Communications
McGillicuddy, Kristin M. - In: Journal of Consumer Marketing 25 (2008) 5, pp. 325-326
Persistent link: https://www.econbiz.de/10014848681
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Crisis Communication: Practice PR Strategies for Reputation Management and Company Survival
Dann, Susan - In: Journal of Consumer Marketing 26 (2009) 3, pp. 224-225
Persistent link: https://www.econbiz.de/10014848729
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Marketing to the Social Web: How Digital Customer Communities Build Your Business (2nd ed.)
Hazlett, Kirk - In: Journal of Consumer Marketing 27 (2010) 3, pp. 293-295
Persistent link: https://www.econbiz.de/10014848805