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Wired and Dangerous: How Your Customers Have Changed and What to Do About It (1st ed.)
Hazlett, Kirk - In: Journal of Consumer Marketing 29 (2012) 7, pp. 553-554
Persistent link: https://www.econbiz.de/10014849000
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The Customer Loyalty Pyramid
Dietz, Janis - In: Journal of Consumer Marketing 16 (1999) 4, pp. 1-4
Persistent link: https://www.econbiz.de/10014849538
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Adopting customer relationship management technology
Xu, Yurong; Yen, David C.; Lin, Binshan; Chou, David C. - In: Industrial Management & Data Systems 102 (2002) 8, pp. 442-452
Now customer relationship marketing (CRM) solutions might be the hottest topic in business world. CRM impelled the growth of both B2B and B2C markets. But the issue is how to apply the cutting‐edge CRM solutions. Do people really understand what CRM is and why they should install CRM? The...
Persistent link: https://www.econbiz.de/10014823711
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Relationship Marketing: Gaining Competitive Advantage through Customer Satisfaction and Customer Retention
Renart, Lluís G. - In: Journal of Consumer Marketing 18 (2001) 1, pp. 75-83
Persistent link: https://www.econbiz.de/10014849593
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Amaze Your Customers!
Parsons, Amy L. - In: Journal of Consumer Marketing 24 (2007) 7, pp. 446-447
Persistent link: https://www.econbiz.de/10014848632
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High-tech, High-touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce
In: Journal of Consumer Marketing 30 (2013) 1, pp. 90-91
Persistent link: https://www.econbiz.de/10014849011
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Online Customer Care – Applying Today’s Technology to Achieve World‐class Customer Interaction
McMellon, Chuck - In: Journal of Consumer Marketing 17 (2000) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10014849552
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Customer service in business‐to‐business markets: an agenda for research
Parasuraman, A. - In: Journal of Business & Industrial Marketing 13 (1998) 4/5, pp. 309-321
Drawing on insights from the extant service‐quality literature (which is dominated by an end‐consumer focus), this paper examines customer service in business‐to‐business markets. It first presents a typology of seller‐customer links and discusses the domain of customer service in...
Persistent link: https://www.econbiz.de/10014843346
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Mastering Data Mining: The Art and Science of Customer Relationship Management
Linoff, Gordon S. - In: Industrial Management & Data Systems 100 (2000) 5, pp. 245-246
Persistent link: https://www.econbiz.de/10014825318
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The dynamics of emergency transhipment supply chains
Hong‐Minh, S.M.; Disney, S.M.; Naim, M.M. - In: International Journal of Physical Distribution & … 30 (2000) 9, pp. 788-816
Considers the dynamical effect of lateral emergency transhipments within a supply chain. It tests various different strategies for improving customer service via the MIT Beer Game. Four distinct strategies are considered. “Electronic point of sales (EPOS)”, where marketplace information is...
Persistent link: https://www.econbiz.de/10014793413