When one looks at the marketing literature, consumerism activity is treated as a developed country phenomenon. The reason for this is partially attributable to a complete lack of appropriate conceptual and methodological frameworks to study consumerism issues across cultures and nations,...

Frequently distribution planners when looking at distributive channels and institutions in countries other than their own are confronted with considerable contrasts to their own, more familiar, systems. This article is presented here as an illustration of one country's distribution environment...

In order to be successful, gasoline marketing strategies must anticipate social, economic and technological trends as well as adapt to rapid and somewhat unpredictable changes in the consumer market. Distribution strategies, which affect the selection of merchandise, advertising and selling,...

International alliances are becoming an increasingly important and recognized means of conducting business. Once viewed primarily as a strategy to enter foreign markets, alliances have become a very effective way for established businesses to accelerate technological development, enhance...

In recent years, we have witnessed a tremendous movement of the manufacturing firms around the globe. In response to this trend large advertising agencies from the triad countries are following on the footsteps of their manufacturing clients. In view of these globalization efforts, the...

With the collapse of the Soviet Union, the formation of the European Union, and current economic crises and cost considerations in various countries around the world, interest has been developing in cross‐national and cross‐cultural marketing opportunities in the sector of food. Today in the...

The purpose of this empirical study is to find out the similarities and differences between first and multiple time Hong Kong holiday makers in their selection of foreign holiday destinations and the type of activities they are engaged in while spending their vacations away from home. Study...

Far from being parasitic and of no value to developing economies, marketing makes an increasingly positive contribution — relaying information, stimulating demand, transmitting price decreases and raising living standards. Nine LDCs are studied here, the results showing marketing as a...

A number of insights are provided into the characteristics and attitudinal orientations of American and Canadian credit card users with indications that in both countries further growth in the development of credit cards is expected throughout the 1980s.

Globalisation is at work in banking in the face of declining/saturated demand at home as well as heavy competition, To face up to the challenges of the internationalisation process banks of all sizes and from different countries should deal with long‐term issues. Banks are no longer in the...