Purpose The purpose of this paper is to appraise methodological rigor in the application of discriminant analysis (DA) in export-focused research and to offer guidelines for future studies. Design/methodology/approach The sample includes 89 empirical peer-reviewed studies, comprising 102 models...

Purpose – The purpose of this editorial is to explicitly recognise the first issue of EJM completely made up of submissions received under the new editorial team of Lee and Greenley, operating since January 2008. The authors also seek to make some broader points about academic review, and...

Presents findings validating French and German versions of the domain specific innovativeness scale or DSI, which was designed to measure consumer innovativeness for a specific product category. The data came from self‐administered surveys of 409 consumers in three countries: the USA ( n =...

Marketing should draw lessons from the world‐wide success of Christianity, which is seen as an international marketing achievement based on local knowledge and adjustment to domestic target markets. The relevance of Paul's localised approach to international marketing strategy is highlighted...

Internationalisation is a pervasive force in business today and the marketing manager must understand the needs of consumers in various markets. This study explores the general attitudes of Finnish consumers to products made in England, France, West Germany, Japan and the US. Following up...

Regardless of their income level, Dutch consumers often appear to lack knowledge of the legal remedies available to them under today's consumer protection laws, and this study measures their familiarity with laws regarding deceptive advertising, door‐to‐door selling, warranties,...

Endeavours to give a breakdown on the changes in the world economy that have radically changed UK banks' international operations. Stresses significant changes have taken place in the flow of goods from the UK – the decreasing importance of Commonwealth markets has been more than made up by...

Action in international marketing is usually preceded by research. Most international marketing research reports are built on a skeleton of currently available international socio‐economic, demographic and social indicators. The author in this paper argues that the currently available...

Discusses some underlying concepts and unique features of a major European study on industrial marketing and purchasing carried out by the IMP group. Based in part on theory. Focuses the research on relationships between buying and selling companies and these are from five European countries,...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...