Creativity is not a new phenomenon. Neither is entrepreneurial marketing. This paper offers a discussion, based on both … classical and contemporary evidence from the world of art, on how creative ability can give both the individual and the smaller …, ranging from the promotion of awareness of the need for creativity in the smaller firm, given the inherent lack of many other …

to foster and stimulate a marketing attitude in the mind of every person in a business organisation. Creativity is there … to be stimulated and harvested; innovation (exploiting that creativity) is an essential, down‐to‐earth, everyday task for …

in order to show that the links with consumption and art are very peculiar. It is not only companies that are interested … in the appropriation of art, but also consumers. This will help us to show that for example in postmodern times the …

frameworks from the world of art. Concludes by stressing that marketing research needs to be accepted at different levels of …

On 9th July, 1998, the Journal of Communication Management organised a seminar on innovation in public relations …

Creativity is essential to the development of positioning strategies. However, for these creative solutions to be … creativity, the PISCES SM Process (plan, imagine, select, create, evaluate, start) is a guided creative process that leads to … an overview of the steps in the PISCES SM Process including some of the creativity tools used and presents an example of …

This research focuses on examining the dynamics of task and interpersonal conflict related to the creativity of teams …. Results indicate that interpersonal conflict has a negative impact on creativity for a service‐driven project team. However …, task conflict has a positive impact on creativity for a technology‐driven project team. The findings suggest that managing …

personal wisdom and work as an effective adjunct to such creativity techniques as brainstorming, force field analysis and … lateral thinking, directing the creativity released into usable channels. A case study involving a group considering the issue …