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In: Journal of Consumer Marketing 31 (2014) 3, pp. 230-231

Persistent link: https://www.econbiz.de/10014850452

Not so much ‘what’ you say, but ‘how’ you say it

Cooke, Chris - In: Journal of Communication Management 3 (1998) 2, pp. 180-186

Whenever people enter an interaction, listen to a briefing or read an article they unconsciously form opinions about the person or people initiating the communication and the nature and credibility of the communication itself. Based on these opinions, people form an attitude towards communicator...

Persistent link: https://www.econbiz.de/10014851067

West Germany and New Technology

Rowe, Christopher; Stiegler, Roland - In: Industrial Management & Data Systems 86 (1986) 11/12, pp. 16-20

Within Western Europe West Germany is invariably cited as the technological, engineering‐led society that has become the pace‐setter of Europe. However the Germans themselves see themselves as “laggards” and have been concerned for some time over their approach to technological...

Persistent link: https://www.econbiz.de/10014825173

Internal marketing of attitudes in Caribbean tourism

Crick, Anne P. - In: International Journal of Contemporary Hospitality Management 15 (2003) 3, pp. 161-166

Tourism is the mainstay of the Caribbean and the attitude of the people in the region may have a significant impact on the success of the industry. This paper analyzes the way in which tourism authorities of three Caribbean destinations have internally marketed tourism to their host populations...

Persistent link: https://www.econbiz.de/10014762587

Brains, Heart and Courage

Johnson, Pamela R. - In: Journal of Managerial Psychology 9 (1994) 2, pp. 17-21

Uses The Wizard of Oz as a metaphor for a workforce comprising of Scarecrows, Tinmen and Cowardly Lions. Specifically addresses the topics of disempowered workers, barriers to empowering employees, steps to empowerment, and benefits to organizations of having self‐directed and empowered...

Persistent link: https://www.econbiz.de/10014888349

A test of the Fishbein‐Ajzen behavioral intentions model under Chinese cultural settings: are there any differences between PRC and Hong Kong consumers?

Yee‐kwong Chan, Ricky; Lau, Lorett - In: Journal of Marketing Practice: Applied Marketing Science 4 (1998) 3, pp. 85-101

attitudes and subjective norms on consumption intentions revealed the collectivist culture of Chinese consumers. In view of this …

Persistent link: https://www.econbiz.de/10014889335

A comparison of older and younger women's attitudes towards apparel and media

Belleau, Bonnie D.; Didier, Jacqueline; Broussard, Lori; … - In: Journal of Fashion Marketing and Management: An … 1 (1997) 2, pp. 105-112

was designed to compare older and younger women's attitudes towards apparel and media. Apparel advertising has evolved … from selling a product to selling an image. Various forms of media play a significant role in shaping attitudes towards … apparel. Two hundred and twentynine women are surveyed about their attitudes concerning apparel and media. A reliability …

Persistent link: https://www.econbiz.de/10014868171

College students' attitudes towards obesity: Fashion, style and garment selection

Rutherford‐Black PhD, Catherine; Heitmeyer PhD, Jeanne; … - In: Journal of Fashion Marketing and Management: An … 4 (2000) 2, pp. 132-139

The purpose of this study was to evaluate students' attitudes towards people of different weights by comparing and …

Persistent link: https://www.econbiz.de/10014868264

Socially responsible behaviour: values and attitudes of the alternative trading organisation consumer

Dickson, Marsha A.; Littrell, Mary A. - In: Journal of Fashion Marketing and Management: An … 1 (1996) 1, pp. 50-69

‐centred values and attitudes, as well as attitudes more specifically related to purchasing. Data were collected with a nationwide …‐based relationships, suggesting a hierarchical system of effects among values and atti‐tudes, were tested and supported with path analysis …

Persistent link: https://www.econbiz.de/10014868283

The emergence of job satisfaction in organizational behavior

Wright, Thomas A. - In: Journal of Management History 12 (2006) 3, pp. 262-277

attitudes and efficiency. Surprisingly, research examining the basis for why this belief is practically nonexistent. This paper … development of job attitudes is introduced. Second, incorporating important early, but now mostly forgotten, research on employee …

Persistent link: https://www.econbiz.de/10014884742