Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and...

This article contrasts the export characteristics of high‐ and low‐involvement exporters in the Scottish food and beverage industry. Firms which derive more than 50 per cent of their turnover from export activity are designated as “high‐involvement” exporters while firms with a lesser...

A number of alternative measures of subjective forecast revision and forecast improvement/degradation are examined, their relative merits and limitations discussed, and some guidelines for selection provided. The analysis is restricted to indicators suitable for cross‐sectional data, and the...