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Combining the internal communication and the PR function
Morrison, Stuart - In: Journal of Communication Management 1 (1997) 3, pp. 294-300
There is a growing need in the 1990s for companies to combine the responsibilities of PR and internal communication, in order to unit the needs of both staff and customers. Aligning the two functions enables companies to keep staff informed and supportive of the company, while ensuring that...
Persistent link: https://www.econbiz.de/10014851006
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Organizational Fit and Performance in Miles and Snow’s Configurational Theory: A Covariant Analysis
Roca‐Puig, Vicente; Carlos Bou‐Llusar, Juan - In: Management Research: Journal of the Iberoamerican … 5 (2007) 1, pp. 17-28
Miles and Snow’s (1978) model posits that organizational performance is dependent upon the degree of consistency (fit … concept of fit coexist in the literature. We argue that in this model, consistency can be defined as a pattern of “equivalent … results confirm that consistency positively influences organizational performance.  …
Persistent link: https://www.econbiz.de/10014950039