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Customers in sight: Supporting corporate accommodation decisions with real estate data
Hendriks, Leo - In: Journal of Corporate Real Estate 4 (2002) 3, pp. 275-297
Information and communication technology (ICT) support of corporate accommodation processes with real estate data is not a simple subject. Insight is required into the primary processes of very different organisations, and inclusion of many aspects of portfolio management is necessary. This...
Persistent link: https://www.econbiz.de/10014851756
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Brand Asset Management 2 : how businesses can profit from the power of brand
Davis, Scott - In: Journal of Consumer Marketing 19 (2002) 4, pp. 351-358
manage their brands as key business assets that are a crucial underpinning to the overall corporate strategy. Scott Davis …
Persistent link: https://www.econbiz.de/10014848293
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Leadership communication: A status report
Clutterbuck, David; Hirst, Sheila - In: Journal of Communication Management 6 (2002) 4, pp. 351-354
Although management is often viewed as distinct from, and sometimes inferior to, leadership, the two share a number of core competencies. Communication is central to the main four management competencies outlined by Warren Bennis: the management of attention, meaning, trust and self. To be truly...
Persistent link: https://www.econbiz.de/10014850708
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Five guiding principles of culture management: A synthesis of best practice
McAleese, Donna; Hargie, Owen - In: Journal of Communication Management 9 (2005) 2, pp. 155-170
formulate an overall strategy, develop cultural leaders, share the culture by communicating effectively with staff, measure …
Persistent link: https://www.econbiz.de/10014850775
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Icons and the influence of public opinion
Blood, Robert - In: Journal of Communication Management 2 (1997) 1, pp. 83-91
We know that emotion has a major influence on the way individuals make decisions, but what part does emotion play in public opinion, when large numbers of people appear rapidly to determine on similar points of view? In this paper the author proposes a model of ‘emotional transmission’...
Persistent link: https://www.econbiz.de/10014851023
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Aligning internal and external communications to gain competitive advantage
Reed, David - In: Journal of Communication Management 2 (1998) 3, pp. 258-263
consultant. All too often chief executives complain that their business strategy is misunderstood by the financial markets …, legislators and other stakeholders. The reality is usually that their strategy is unclear — even to themselves. Before embarking … corporate strategic direction. The process of doing so frequently leads not only to a clearer articulation of strategy but also …
Persistent link: https://www.econbiz.de/10014851041
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Manchester Airport's second runway campaign: The boundary‐spanning role of public relations in managing environmental‐organisational interaction
Moss, Danny; Warnaby, Gary; Sykes, Sally; Thomas, Callum - In: Journal of Communication Management 2 (1998) 4, pp. 320-334
This paper explores the role which the public relations function can play in assisting organisations to manage their interface with the environment and, in particular, with their key stakeholders. The paper examines the conceptual arguments concerning the importance of the boundary‐spanning...
Persistent link: https://www.econbiz.de/10014851047
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Corporate brand building: A methodology
Hallawell, Francis - In: Journal of Communication Management 3 (1999) 4, pp. 381-386
Brand‐building goes beyond reputation management to give a firm a sustainable point of competitive difference from its rivals, based on rational and emotional values integrated into the firm. Because a brand is tangible (consisting of carefully managed associations in the mind of the target...
Persistent link: https://www.econbiz.de/10014851073
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Gaining Superior Performance of New Products in the Telecommunications Industry
Barczak, Gloria - In: Journal of Business & Industrial Marketing 9 (1994) 4, pp. 19-32
Identifies and compares characteristics of firms in the telecommunications industry who have high new product performance. Performance comprises two dimensions: impact of new products on the company and goal performance. Explore profiles of high performance firms with regard to how they organize...
Persistent link: https://www.econbiz.de/10014843257
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Incorporating shortage strategies in industrial marketing
Wagner, William B.; Gopalakrishna, Srinath - In: Journal of Business & Industrial Marketing 16 (2001) 7, pp. 540-552
Industrial marketers must handle the problem of working in an environment characterized by supply shortages occurring on a regular basis. As customers continue to demand more, tolerance for supply delays and out‐of‐stock situations has decreased. Customer service has taken on an increasingly...
Persistent link: https://www.econbiz.de/10014843506