Sponsorship is an important communication tool yet evidence of its effectiveness is often sketchy as many sponsors fail to conduct rigorous evaluation programmes. Suggests that this study of a major Australian sporting event over three years, that certain conditions, such as naming rights, may...

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Purpose – Project management (PM) is a diverse discipline which covers the study of management practices. Different research approaches have been used in the study of PM but not much emphasis has been given to the constructive approach which is implicitly applied in most cases through...

Purpose – The purpose of this paper is to review – from the perspective of nascent academic practitioners – the promise and challenges of service‐learning as an instructional methodology. The paper is contextualized in terms of preparing students of business and management with the...

Purpose – The purpose of this editorial is to introduce eight training exercises developed for tourism executive decision making. Design/methodology/approach – The paper introduces the papers in this special issue and discusses the need for experiential learning techniques for adult...

This paper emphasizes the importance of learning in the workplace through reflecting after action, as in Kolb's experiential learning cycle. One of the most effective ways of producing insights from personal experience is by keeping a learning log as a means of reflecting upon, and articulating...

Presents the findings of a survey of graduates who received the higher national diploma in hotel, catering and institutional management at Norwich in 1984. With the benefit of ten years′ experienced hindsight they identify the skills that they feel they gained and those that they felt were not...

Purpose – To describe the competencies necessary for managers to effectively engage in cross‐cultural knowledge absorption. Design/methodology/approach – A comprehensive literature review of knowledge management and cross‐cultural competency research which identifies seven thematic...