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Is the price right? Strategies for new introductions

Docters, Rob; Katz, Raul; Bernstein, Jerry; Schefers, Bert - In: Journal of Business Strategy 31 (2010) 3, pp. 29-37

Purpose – This paper aims to describe best practice in pricing strategy for new products and services being introduced … to a market. Design/methodology/approach – A review of introductory pricing patterns across a number of industries shows …. Originality/value – A bad introductory pricing strategy can destroy price levels and destroy a market, not to mention cost a …

Persistent link: https://www.econbiz.de/10014845261

Thinking strategically about pricing decisions

Piercy, Nigel F.; Cravens, David W.; Lane, Nikala - In: Journal of Business Strategy 31 (2010) 5, pp. 38-48

Purpose – Harsh economic conditions have put pricing higher on the agenda but responses to pricing challenges have … frequently been tactical. The intent is to build on basic pricing principles to emphasize a strategic perspective on pricing … observation of company pricing practices and interesting moves from conventional to innovative pricing strategies. Findings – Our …

Persistent link: https://www.econbiz.de/10014845279

Selling Delivered Delivers the Goods

Fitchett, Jerry - In: Industrial Management & Data Systems 87 (1987) 7/8, pp. 12-12

Britain's share of overseas trade would increase if more companies were to change to a door‐to‐door pricing system — a …” pricing. It is argued that this system serves customers in a particular area more cost‐effectively, control is greater when …

Persistent link: https://www.econbiz.de/10014825195

Orphan drugs: pricing, reimbursement and patient access

Barak, Adam; Shankar Nandi, Jyoti - In: International Journal of Pharmaceutical and Healthcare … 5 (2011) 4, pp. 299-317

Purpose – This article aims to provide a description of principal aspects of policy and practice associated with orphan drugs and treatments of rare diseases, and give perspectives for 2011 on new and emerging approaches for addressing patient access. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014795860

A Study of Small Subcontract and Make‐to‐Order Firms in Relation to Quotation for Orders

Tobin, Norman R.; Mercer, Alan; Kingsman, Brian - In: International Journal of Operations & Production Management 8 (1988) 6, pp. 46-59

In 1986 a study was carried out in a number of small companies in the UK that manufacture to customer requirements. The primary objective was to assess the relevance and importance to industry of ideas developed in earlier research at Lancaster University, relating the order quotation process to...

Persistent link: https://www.econbiz.de/10014791107

Encouraging pharmaceutical innovation to meet the needs of both developed and developing countries

Longo, Christopher J. - In: International Journal of Development Issues 10 (2011) 1, pp. 92-101

Purpose – Current pharmaceutical global pricing strategies functionally exclude developing countries from the market … recognized that pricing challenges are limiting the availability to essential medications in developing countries, current …

Persistent link: https://www.econbiz.de/10014768774

Comovements in UK regional property markets: a multivariate cointegration analysis

Worthington, Andrew C.; Higgs, Helen - In: Journal of Property Investment & Finance 21 (2003) 4, pp. 326-347

This paper examines the short and long‐term comovements among UK regional property markets over the period 1976‐2001. The markets examined are London, Outer South East, East Anglia, South West, East Midlands, West Midlands, Yorkshire and Humberside, North and North West. Multivariate...

Persistent link: https://www.econbiz.de/10014898049

Property price indices in the Commonwealth

Kim Lum, Sau - In: Journal of Property Investment & Finance 22 (2004) 1, pp. 25-54

This paper examines commonly used property price indices in several Commonwealth countries. It finds that many of the measures may be flawed owing to two issues relating to the index construction methodology: the quality change problem and the choice of an index number algorithm. Using data that...

Persistent link: https://www.econbiz.de/10014898059

The Wine Market in Poland Tradition and Marketing Implications

Sancewicz‐Kliś, Anna - In: International Journal of Wine Marketing 4 (1992) 2, pp. 3-14

Addresses the tradition of the wine (and other alcoholic drinks) market in Poland. Describes its present status, and outlines implications for future marketing strategies. Identifies barriers to entry and the potential for a successful wine market in the new economic reality of the...

Persistent link: https://www.econbiz.de/10014815419

The Marketing of Champagne: The Way Forward

Salolainen, Markus - In: International Journal of Wine Marketing 5 (1993) 4, pp. 15-26

Examines the alternatives available for the Champagne producers and marketers to overcome the serious consequences the present recession has brought upon them. Recommendations are made to formulate and develop a strategic basis for turning the tide by means of linking the ethical and quality...

Persistent link: https://www.econbiz.de/10014815444