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Word‐of‐mouth Communication in Singapore:With Focus on Effects of Message‐sidedness, Source and User‐type
Hou Wee, Chow; Luan Lim, Seek; Lwin, May - In: Asia Pacific Journal of Marketing and Logistics 7 (1995) 1/2, pp. 5-36
experiments showed that, generally, source and user‐type were found to be significant factors affecting the credibility of word …
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