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Word‐of‐mouth Communication in Singapore:With Focus on Effects of Message‐sidedness, Source and User‐type
Hou Wee, Chow
;
Luan Lim, Seek
;
Lwin, May
- In:
Asia Pacific Journal of Marketing and Logistics
7
(
1995
)
1/2
,
pp. 5-36
experiments
showed that, generally, source and user‐type were found to be significant factors affecting the credibility of word …
Persistent link: https://www.econbiz.de/10014675745
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