Most existing research examines export promotion organization (EPO) performance by assessing how firms benefit from their awareness, perceptions and use of EPO services. Remarkably, few studies examine how EPOs decide which services they will offer. This paper is presented as a call for further...

Purpose – The purpose of this article is to discuss the annual KMWorld Conference that took place October 31 through November 2, 2006 in San Jose, California. Design/methodology/approach – The paper examines the conference presentations that indicated that knowledge management may be at the...

Purpose – The so‐called customer loyalty clubs or communities are a proven marketing strategy used by companies to create positive commercial and emotional relationships between companies and their actual or potential customers. In the world of libraries the use of social networks has become...

Purpose The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments...

Purpose – The purpose of this paper is twofold. First, to provide an overview of postmodern marketing in the consumer context, integrating the relevant literature around two contrary arguments. Second, it seeks to reveal the potential of the internet as a marketing tool that can address the...

Explains the issue facing social networking sites, which are internet based communities of people with similar interests. Introduces Facebook as a specially interesting network that is closed to anyone not belonging to an academic community; it has six million subscribers, many of them daily...

Purpose – The author listened to many major corporate players discuss the brave new world of brand conversations and content engagement at the 2011 CM (“Conversational Marketing”) Summit in New York. This paper aims to reveal his conclusion is that we have a lot of new lessons to learn...

Despite changes in international trade agreements and the introduction of new technologies that facilitate international business, many firms, especially SMEs, still do not diversify into international markets. In this paper, we suggest that an important factor that can influence the...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...