Asserts that new technology will completely change the business environment as we know it. Highlights the interrelated changes that are already occurring: mushroom companies; virtual enterprises; electronic markets; blurring industry boundaries; and “fragvergence” of cultural differences....

Reflects on the comments made by Evans et al. concerning a previously published article by the authors in IMR, but only partly concurs with their conclusions. As to the interpretation of the results, maintains that the contradictory empirical evidence prevents a meaningful use of the construct....

Compares the affinity credit card markets in the USA and the UK, focusing on the members of the partnership trio: charities, card issuers and cardholders. The affinity card market in both the USA and the UK is expanding rapidly. Explores the motivations for entering the partnerships and the...