A sample of twenty‐six Mexican and fifty‐nine Canadian equities listed on the New York Stock Exchange are examined to determine whether these foreign equities outperform the S&P 500 as a result of the North American Free Trade Agreement of 1994. Data are tested for significant differences in...

Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and...

Most existing research examines export promotion organization (EPO) performance by assessing how firms benefit from their awareness, perceptions and use of EPO services. Remarkably, few studies examine how EPOs decide which services they will offer. This paper is presented as a call for further...

Argues that lack of knowledge of Czechoslovakian wines in the international marketplace represents an opportunity to develop an identity based on quality, premium wines from the most promising districts of Moravia and Slovakia. Czechoslovakia is also seen as a nation which already employs...

Describes South Africa's viticultural background to illustrate the shape of that industry's present marketing picture in the light of diminishing anctions and the country's present socio‐economic changes — being out of the international market for such a long time has had interesting effects...

This article compares the state of the French and Californian wine industries from a business perspective, through a broad survey of recent academic and popular press articles. Although these two wine regions may seem disparate, commonalities (including potential business opportunities and...

Purpose – The purpose of this paper is to analyse the development of export competitiveness of Hungary and other new member countries of the EU (NMEs) prior to their accession. It also makes a contribution to the methodology of competitiveness measurement. It links competitiveness analysis to...

Purpose – The paper aims to research the mechanics of voluntary export restraints (VERs). It first develops a comprehensive VER research agenda, subsequently covering a 1991 VER between the European Union (EU) and Japan that established “voluntary” quotas on Japanese cars until 1999....

Purpose – The purpose of this paper is to review and synthesize empirical literature concerning the role of control mechanisms in export relationships, and to develop a model for controls as determinants of export performance. Design/methodology/approach – To identify relevant papers, a...