Risch Rodie, Amy; Martin, Charles L. - In: International Journal of Entrepreneurial Behavior & Research 7 (2001) 1, pp. 5-21
Despite the rapid growth and lure of the service sector, entrepreneurs are well advised to consider the numerous competitive challenges encountered when owning and operating a service business. The unique nature of services (i.e. intangibility, heterogeneity, perishability, simultaneity) serves...