Purpose – The purpose of this paper is to examine the role of marketing in the economic growth and competitive …/methodology/approach – It is based on a review of a selection of literature that highlights past and current perspectives of marketing … provides directions for future research into issues of inclusive marketing policies and strategies – i.e. strategies that …

Notes that research has shown that advertising efforts to promote social causes rarely reach meaningful levels of … effectiveness. Points out that while the media provide the right emotional climate for advertising messages that encourage …

marketing methods adapted to Saab's special conditions and applied with the organisation's determination and energy, have …

, posters, shop displays, mail‐shots, commercial vehicles and other increasingly ingenious methods. When planning a marketing …

special issue reveals the important contributions of a number of previously forgotten female pioneers in marketing …, advertising and consumer research. Originality/value – This introduction adds further historical detail about the structures and … biases that have limited the opportunities available to female contributors to marketing theory, thought and practice.  …

Purpose The purpose of this paper is to explore the development of marketing practice in Britain from the ancient to … Marketing . Design/methodology/approach This paper is based on a review of secondary history and archaeology literature … supplemented by digitised historic newspaper and magazine advertising. The literature is frameworked using a modified version of …

Purpose – The purpose of this paper is to examine the widely‐held belief that marketing holds customers in thrall and … the mesmeric marketing phenomenon, it embraces an artistic perspective, focusing on three crucial cultural “moments” in … advertising does not work, except in certain circumstances, the cultural approach demonstrates that subliminals are, in fact …

changes in selling prices always had an impact on sales. Advertising has a significant impact on the demand for the better … varieties of cigarette, and advertisers should be aware of different reactions to “basic” and “extra‐fine” cigarettes. Marketing …

Report on the findings of two studies—one German/Swiss, the other US‐conducted among advertising/marketing leaders into … regulatory efforts. Reveals that these organizations are playing an ever‐increasing role in the move towards stranger advertising … as not being representative of consumers in general and also as being anti‐advertising.  …

well as some legal restrictions on marketing and advertising practices. Differences in British and American practices have …Until the late 19th century, the controls on advertising in Britain and the US depended on complying with laws relating …