Examines the development of marketing in the public service and presents a short discussion of the growth of marketing … application of marketing as it exists, but the development of a new form of marketing. The management of the public sector is …

This research examines micro‐enterprises pursuing gradual growth. The research findings and implications are provided … in two parts. Part 1 was presented in Volume 6, Number 4 of the Journal of Small Business and Enterprise Development … (JSBED) (Perren, 2000). It developed an empirically verified framework that explains how growth was influenced by a myriad …

future research areas for sales theory and practice. It makes the argument that after a 20‐year period of rapid growth and …Purpose – This article aims to position current sales research in relation to what academics perceive as important … almost a decade of a transition phase, sales research is now a mature area of academic inquiry. The paper seeks to highlights …

Chemistry® kit, accounted for only a tiny percentage of sales, it had the potential to introduce Pharmatek to clients who might … later hire the firm for customized, and very profitable, drug development work. Moreover, the Hot Rod Chemistry® kit … several options: (1) working to improve the sales of the kit as a stand‐alone product, (2) using the kit more strategically to …

degree of internationalization, country scope and foreign sales as a percent of total sales (FSTS), to measure the effects on …

and positive effect on firm performance when combined with technological development. Originality/value The briefing saves …

review of Marketing Methods provides a retrospective on the development, structure, critical reviews and influence of this …