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Examines the development of marketing in the public service and presents a short discussion of the growth of marketing … application of marketing as it exists, but the development of a new form of marketing. The management of the public sector is …
Persistent link: https://www.econbiz.de/10014723080
This research examines micro‐enterprises pursuing gradual growth. The research findings and implications are provided … in two parts. Part 1 was presented in Volume 6, Number 4 of the Journal of Small Business and Enterprise Development … (JSBED) (Perren, 2000). It developed an empirically verified framework that explains how growth was influenced by a myriad …
Persistent link: https://www.econbiz.de/10014903453
The field of marketing has had a history of individuals and organizations attempting short‐term gain through less than ethical means. The advent of the Web and other technological advances has placed powerful resources in the hands of practitioners. Coupled with that power is an acute public...
Persistent link: https://www.econbiz.de/10014842661
networking of data entered into the new “briefcase” portable micros, personal computers, or terminals at field sales locations … how a manufacturer can optimise the use of data captured in the order entry process for better sales and marketing control.  …
Persistent link: https://www.econbiz.de/10014825084
department store of the retail industry: the sales person; the customer; the merchandise and the electronic point‐of‐sale cash …
Persistent link: https://www.econbiz.de/10014825092
question of causality, through a comparison against a control group of the actual sales and profitability of 400 certified …
Persistent link: https://www.econbiz.de/10014800150
review of Marketing Methods provides a retrospective on the development, structure, critical reviews and influence of this …
Persistent link: https://www.econbiz.de/10014873525
Until very recently the traditional wine producers such as Germany and France enjoyed a virtual monopoly in the Northern Ireland wine market. Changes are beginning to take place with New World Countries having a growing impact in this market place. This paper presents an overview of the Northern...
Persistent link: https://www.econbiz.de/10014815467
future research areas for sales theory and practice. It makes the argument that after a 20‐year period of rapid growth and …Purpose – This article aims to position current sales research in relation to what academics perceive as important … almost a decade of a transition phase, sales research is now a mature area of academic inquiry. The paper seeks to highlights …
Persistent link: https://www.econbiz.de/10014722584
degree of internationalization, country scope and foreign sales as a percent of total sales (FSTS), to measure the effects on …
Persistent link: https://www.econbiz.de/10014931758