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The Journal of Indian Business Research : the first year and beyond
Mukherjee, Avinandan; Shainesh, G. - In: Journal of Indian Business Research 2 (2010) 1, pp. 5-9
marketing communications: empirical analysis of two brands in India,” Mehir Baidya and Bipasha Maity utilize quarterly, time …‐series data over 2000‐2005 for two competing brands in packaged goods business to assess the impact of marketing communication on …
Persistent link: https://www.econbiz.de/10014874904
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Strategic management cultures: historical connections with science
Abreu Pederzini, Gerardo David - In: Journal of Management History 22 (2016) 2, pp. 214-235
Purpose The implicit and indirect influence of classical science on strategic management has been of utmost importance in the development of the discipline. Classical science has underpinned the main and even contrasting strategic management cultures. Classical science has undoubtedly allowed...
Persistent link: https://www.econbiz.de/10014885273
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The sustainable management vision for excellence: implications for business education
Anninos, Loukas N.; Chytiris, Leonidas S. - In: International Journal of Quality and Service Sciences 4 (2012) 1, pp. 61-75
Purpose – The purpose of this paper is to: analyze the meaning of sustainability and its relation to excellence, in an era of management transformation, integration and evolution; to present the global challenges for sustainable management of the future; and to examine how sustainability should...
Persistent link: https://www.econbiz.de/10014802484
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Rebalancing MBA education towards “doing” and “being”
In: Strategic Direction 29 (2013) 3, pp. 15-18
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010805
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What’s this science ever done for us?
In: Strategic Direction 32 (2016) 8, pp. 18-20
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012509
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Using the Internet to communicate with key audiences
Flynn, Greg - In: Journal of Communication Management 1 (1996) 2, pp. 200-204
The excitement surrounding the Internet should be counterbalanced by the realisation that ‘The Net’ can be less than effective as a medium to reach key audiences. This paper initially studies the appeal of the Internet over today's dominant forms of media — such as television — before...
Persistent link: https://www.econbiz.de/10014851118
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Misplaced marketing “It hurts. Fix It.” The patients’ lament and unhealthy medical care marketing
Rotfeld, Herbert Jack - In: Journal of Consumer Marketing 20 (2003) 1, pp. 7-9
influenced by the advertising claims of pharmaceutical manufacturers and other commercial concerns. Notes that marketing could be …
Persistent link: https://www.econbiz.de/10014848310
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Marketing experts' misplaced expertise in the courtroom
McConnell, Stephen J.; Dubas, Jennifer E. - In: Journal of Consumer Marketing 21 (2004) 6, pp. 378-380
Unfair and deceptive marketing claims are becoming a mainstay of product liability litigation in the United States, and … therefore, marketing experts will continue to play a significant role in these cases. Too often, judges permit individuals with … no legitimate expertise in marketing to offer expert opinions about the intent and effect of a defendant company …
Persistent link: https://www.econbiz.de/10014848419
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Herbal product claims: boundaries of marketing and science
Crawford, Stephanie Y.; Leventis, Catherine - In: Journal of Consumer Marketing 22 (2005) 7, pp. 432-436
Purpose – The purpose of this article is to explore boundaries in marketing and science with respect to labeled claims … ginkgo biloba is presented to illustrate the issues. Findings – Marketing of product claims is controversial due to differing … health events. Marketing and policy implications are described. Originality/value – The outcome would help increase consumer …
Persistent link: https://www.econbiz.de/10014848500
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Shopping for loyalty: an executive's wish list
Kerr, Bruce - In: Journal of Consumer Marketing 26 (2009) 1, pp. 49-51
overall revenues. Customer relationship marketing can also lead to richer data insights about current customers and high …
Persistent link: https://www.econbiz.de/10014848708