Proposes that most managers and researchers acknowledge that emerging and newly industrialized markets do not have the same quantity of secondary data as the long‐industrialized economies of North America and Western Europe. Presents the results of a search of available, business‐related,...

Although the public sector has become a major employer of management consultants, no research has previously been undertaken to investigate the purchase of management consultants in the public sector context. Outlines an investigation into the purchase of management consultants by government...

Marketing academics have recently been exhorted to embrace postmodernism, the so‐called “new perspective on life and the human condition that is sweeping across the globe”. Using postmodernism′s own tools of playfulness, paradox and irreverence – in the shape of the multiplex cinema as...

Structures alternative methods used to determine marketing's quantitative pressure effects for retailing, consumer and industrial markets. Suggests manufacturers try to convince retail outlets that it should not only stock their products, but should also have them on prominent display. Proposes...

An investigation is described of the perceptions of general practitioners concerning the extent to which their decisions to prescribe scheduled pharmaceutical products are influenced by some of the promotion tools available to pharmaceutical marketers. Some practical implications and guidelines...

The marketing research scene in Saudi Arabia is investigated, where a number of environmental factors make marketing research a formidable undertaking. Cultural factors, such as language, religion and social etiquettes, hamper questionnaire surveys. As sampling frames and accurate maps are not...

Intense competition in banking has forced retail banks to take greater interest in customer‐oriented approaches. Because of the increased interest in consumer banking and consumer responses to banking activity, bankers need better ways to evaluate their performance in the consumer banking...

Researchers and organisational practitioners must become partners in the research effort; both parties must accept the other's knowledge as valid information. A process model is presented, based on applied research, for use in various disciplines of applied research where co‐operation between...

Focus groups are an effective strategy in consumer research if conducted properly. Too often the meaning and origin of focus groups have been distorted by marketing and consumer researchers and the validity of retrieved data is questioned. By looking at the definition and evolution of focus...