comments to shareholders about the “cut‐throat” competition, the “toughness” of competition, or even the “white heat” of … competition. Retail is decidedly one of these markets, however while these mitigations may have some truth in the US, UK or …

implemented in a variety of organizational marketing activities including promotion, pricing, distribution and competitive …

theory has usually been interpreted as a result of the intensification of competition in the markets of goods and services of … the rate of profit is by far more complex than usually presented and that the intensification of competition is the result …

Purpose – This paper aims to describe best practice in pricing strategy for new products and services being introduced … to a market. Design/methodology/approach – A review of introductory pricing patterns across a number of industries shows …. Originality/value – A bad introductory pricing strategy can destroy price levels and destroy a market, not to mention cost a …

Purpose – Harsh economic conditions have put pricing higher on the agenda but responses to pricing challenges have … frequently been tactical. The intent is to build on basic pricing principles to emphasize a strategic perspective on pricing … observation of company pricing practices and interesting moves from conventional to innovative pricing strategies. Findings – Our …

Britain's share of overseas trade would increase if more companies were to change to a door‐to‐door pricing system — a …” pricing. It is argued that this system serves customers in a particular area more cost‐effectively, control is greater when …

Purpose – Current pharmaceutical global pricing strategies functionally exclude developing countries from the market … recognized that pricing challenges are limiting the availability to essential medications in developing countries, current …