McConnell, Stephen J.; Dubas, Jennifer E. - In: Journal of Consumer Marketing 21 (2004) 6, pp. 378-380
Unfair and deceptive marketing claims are becoming a mainstay of product liability litigation in the United States, and … therefore, marketing experts will continue to play a significant role in these cases. Too often, judges permit individuals with … no legitimate expertise in marketing to offer expert opinions about the intent and effect of a defendant company …