influenced by the advertising claims of pharmaceutical manufacturers and other commercial concerns. Notes that marketing could be …

Unfair and deceptive marketing claims are becoming a mainstay of product liability litigation in the United States, and … therefore, marketing experts will continue to play a significant role in these cases. Too often, judges permit individuals with … no legitimate expertise in marketing to offer expert opinions about the intent and effect of a defendant company …

Purpose – The purpose of this article is to explore boundaries in marketing and science with respect to labeled claims … ginkgo biloba is presented to illustrate the issues. Findings – Marketing of product claims is controversial due to differing … health events. Marketing and policy implications are described. Originality/value – The outcome would help increase consumer …

overall revenues. Customer relationship marketing can also lead to richer data insights about current customers and high …

Discusses issues around marketing and the debate on legality of drugs. Notes that, while there has been a consideration … of ways in which drug restrictions could be loosened, there is an underlying fear of the effects of marketing of such … products. Looks also at issues surrounding the marketing of such legal products as cigarettes and alcohol, considering the …