-cap-fits-all where marketing activities are concerned. Different sports attract different consumer types. The secret is to identify the …

character in sport, before ultimately becoming an influential management concept. Across historical periods discussions of …

perceived benefits of studying sport (e.g. passion, embodiment and action) with the tensions that existed between athletic … issues in management. Research limitations/implications Sport has the potential to facilitate one’s understanding of issues … programs (sport, art, music, etc.), revisiting one’s assumptions is increasingly important, especially as athletics and …

Academic research in the area of sports marketing has concentrated on bi‐lateral relationships, such as that linking a … sponsor with the recipient of support, or that between the audience and a particular sport. Yet the industry, made of many … relationship marketing to the sports industry and presents a graphical representation of its multiple players and the relationships …

world, sport is a major part of their lives. Its popularity is evident in the degree of both active and passive involvement … that prevails. Considerable scope therefore exists for sport to help a variety of interested parties to obtain income … transparency and integrity. Sport has obviously not been without its problems either. Practical implications – The paper provides …

In this article the development of the Olympic Games (the biggest mega sport event ever) will be described as an … interesting case in the sport‐tourism relationship. The Olympics are indeed the biggest show on earth … the most participants in … history, … spectators on site and the greatest television audience ever. This marriage of convenience between sport and …