Management literature is critically examined, and this finds an outmoded conception of human communication that is … perspective that is dominant and misleading in management thinking. Circular (transactional), rather than linear, models are more … helpful in understanding human communication and what is required for responsive and responsible management of communication …

management approach involving an exchange of value between customers and marketers. Using a strategic approach, marketers can … management processes of one‐to‐one marketing, marketers can avoid privacy issues altogether. This paper discusses the conceptual … background of information based value exchange, proposes a new orientation toward customer relationship management and discusses …

Although management is often viewed as distinct from, and sometimes inferior to, leadership, the two share a number of … core competencies. Communication is central to the main four management competencies outlined by Warren Bennis: the … management of attention, meaning, trust and self. To be truly effective, both leaders and managers must develop their self …

management. It discusses the importance of codes of ethics, claiming that these should be reviewed by public relations …

practitioners are primarily technicians, rather than strategists. Current management thinking is, however, increasingly orientated … management education programmes but, equally, more recognition of the need to underpin public relations education with a more … management‐orientated theoretical base.  …

discusses the infrastructure necessary for the management of international programmes and the likely costs incurred, including …