Considers the role of communication theory in the study of corporate communication outlining an approach whereby the former can be integrated into the latter so as to provide maximum benefit for educators, students and professionals. Offers various definitions of corporate communication and...

This paper explores and validates the premise that European small‐ to medium‐sized enterprises (SMEs) are less advanced in their adoption of e‐business than their US counterparts. The authors then examine the efforts of the European Information Society Project Office (ECISPO) in...

Purpose – Philip Kotler is one of the pioneers who has contributed to the broadening of academic inquiry in the field of marketing. He has had a significant role in shaping how marketing is taught to and practised by students and managers of marketing. By examining the personal and...

Post‐socialist countries have more challenges in the change process than merely creating a market economy. Communism eroded the work ethic, created organizations where employees considered it their right to steal from the company, management as a profession was never understood, and party...