Balsmeier, Phillip W.; Heck, Anita K. - In: Cross Cultural Management: An International Journal 1 (1994) 2, pp. 13-21
Discusses cross‐cultural communication as a process of becoming aware of another culture's habits, actions and reasons behind behaviours; and explores low‐context, high‐context, frontstage and backstage cultures, along with the differences between them. Basic principles (conversational,...