According to the psychological model of social behaviour, the public is instinctively fearful of new or unquantifiable threats, such as those posed by environmental and health hazards. This paper takes a psychological perspective to try and explain how public opinion on environmental issues is...

We know that emotion has a major influence on the way individuals make decisions, but what part does emotion play in public opinion, when large numbers of people appear rapidly to determine on similar points of view? In this paper the author proposes a model of ‘emotional transmission’...

Whenever people enter an interaction, listen to a briefing or read an article they unconsciously form opinions about the person or people initiating the communication and the nature and credibility of the communication itself. Based on these opinions, people form an attitude towards communicator...

On 9th July, 1998, the Journal of Communication Management organised a seminar on innovation in public relations practice with the Institute of Public Relations special interest group, Mindlink, and City University Business School in the City of London. This paper summarises the thinking which...

Recent research investigating customer‐oriented selling has indicated that greater attention needs to be focused on organizational or personal antecedents influencing customer‐oriented selling behaviors. Similar to most other departments, a selling department’s environment would include...

The authors have developed a robot called “Robovie” that has unique mechanisms designed for communication with humans. Robovie can generate human‐like behaviors by using human‐like actuators and vision and audio sensors. Software is a key element in the systems development. Two important...

Analyses models of integrating equal opportunities into the organization in the context of operant conditioning. Considers reinforcers and punishers specifically with reference to aspects of equal opportunities practice, e.g. harassment, language. Argues that organizations which seem only to...