Parkhouse, Ben; Beswick, Adam - In: Young Consumers 7 (2006) 1, pp. 34-38
Looks at recent changes in licensing in the UK: these reflect awareness the increase in child obesity and changing … consumer attitudes and lifestyles. Traces the rise in family licensing over the last five years, following “Toy Story” and …: Hollywood has increasingly built film licences into brands in their own right, and coordinated licensing campaigns are another …