This research was designed to generate inductively distinguishable clusters of ethnic apparel consumers; theoretical propositions describing these clusters were intended as a comparative benchmark for further research as a guidance for marketing of ethnic apparel to definable consumer segments....

The purpose of this research was to examine the relative importance of socially responsible attitudes, along with catalogue shopping involvement and product‐related attributes, as predictors of consumers' intentions to purchase apparel. Data were collected through a mail questionnaire to...