From a humanitarian standpoint, “antipersonnel landmines” are condemned for the indiscriminate terror they inflict on civilian populations. A functional tool of battle, landmines provide conflict between the production of a product that the military customer desires but one that does not...

Provides a perspective on the utilization of the Internet in the consumer electronics market. A preliminary examination of this market‐based on observation of existing Web sites and secondary research – was conducted to provide a springboard for insights regarding consumer use of the...

One example of misplaced marketing is the role of mass media in programs in the marketing of public health initiatives. After many years of mass media oriented campaigns against drunk driving it is clear that the goal of persuading the public to stop drinking and driving has not been achieved....

Uncovers some of the misplaced marketing techniques of investment companies. Suggests that because the most valuable marketing tool for a new mutual fund is a strong performance record many companies provide “illusions” of certain returns. Asserts that new funds are launched directly to the...

Purpose – The purpose of this paper is to examine the effectiveness of retail private‐label credit cards in a crowded marketplace. It offers ideas, citing examples from successful retailers, for improving the effectiveness of credit cards as a loyalty tool. Design/methodology/approach –...

Purpose – This paper aims to examine the emergence of South Africa as a potential growth market for loyalty marketing strategies. A developing black middle class represents an under‐served market that presents significant opportunities for marketers and entrepreneurs....

Use of traditional cosmetics and toiletries manufactured from herbs and plant extracts has been popular in many Asian countries. However, green marketing of these products is rather recent. Encouraged by the growing environmental consciousness on the part of citizens and a growing market for...

There are increasing signs that business‐to‐business marketers are targeting the 50 percent of all US companies which are family firms. New theory from the family business studies field creates a reasonable expectation that the buyer behavior of family firms is distinctive, but there has...

Strategic management in Asia is different. Decision‐making differs from that taught in Western, and even Asian, schools of business. In the last decade, the influence of Japanese management systems on Western management practice has become evident. Though the Japanese economy is the world’s...

The complex interplay of religion, reputation and repeated transactions among trade and business communities that dominate the Indian intermediary markets are detailed. Using prior historical sociological and ethnographic accounts, the author highlights some unique aspects of Indian merchant...