Machiavelli is too often and quite wrongly impugned. Rather than being the master of intrigue, he should be valued as the first political scientist. He deduced what brought political success. The gist of his advice to the Prince is that loyalty, winning it, inculcating it, is the key to success....

Purpose – To summarize some of the recent literature which has focused on the Eastman Kodak Company. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Reports of Kodak's...

The authors summarise developments in Polish real estate markets in the post‐Communist era, commenting on the lack of professional infrastructure to support corporations opening or expanding their businesses in the country. They explain the artificial restrictions on supply and the lack of...

This article explores how complexity theory can help marketers to understand a market and to operate within it. Essentially, it argues that complexity theory has the potential to provide both global and some local explanations of markets and is complementary to local theories like relationship...

In answer to the previous article, pp. 248–58, questions whether characteristics attributed to marketing managers and to aid in their selection and placement are relevant to what they actually do or are typical of what is expected of people who work in marketing management. Suggests that the...

Off‐shore market entry approaches of firms using trade missions and those who do not are investigated and found to differ. Comparative results of a sample of Canadian industrial manufacturing firms point to different marketing management styles in terms of greater planning orientation, a more...

International banks are aggressively utilising the marketing concept in order to respond to an increasingly competitive industry. Banks in the Middle East, as in many developing regions, are seeking to become major players in the marketplace. Unique cultural priorities, lifestyles, buyer...

Recent developments in the manufacturing technologies of many industries have arisen in response to market pressures. These technologies also make possible improvements and sometimes substantial changes in marketing strategies. Preoccupation with existing strategies may cause such opportunities...

Globalization of organizations necessitates the development of a network organizational configuration. This new form of organization requires managers to become boundary spanners between the various organizations aligned in the global business network. The question becomes how are these...

Marketers are berated for their dependence on Hofstede and his concept of culture which stems from nineteenth century anthropology. International marketing studies need a new approach to culture, which is consistent with the workings of the global knowledge economy. It is argued that it is no...