Although information services in university libraries were suggested as far back as 1939, it has only been since the mid‐sixties that the information function has been seriously developed by university libraries in this country. Such developments have largely been confined to the technological...

This paper investigates the influence of ethnologically based cultural factors on the motives and occasions for wine consumption both in Australia and overseas. As the international market for wine expands, global marketers have begun searching for new ways to define trans‐national segments....

Spawton (1991) discusses consumer expectations and risk‐reduction strategies in the purchase of wines. Spawton (1991) refers to a four‐segment model of the market. These segments include Connoisseurs, Aspirational Drinkers, Beverage Wine Consumers and New Wine Drinkers. These segments were...

The wine industry is a multi‐billion product value category worldwide with a significant part being sales through hospitality service providers. Although wine sales add considerably to the profitability of many restaurants, hotels, bars and other hospitality establishments, few studies have...

Wine consumption in Australia has increased rapidly over the past decade with a subsequent increase in wine sales within restaurants. From a marketing perspective, however, few studies have been conducted into the links between wine consumption and the occasions on which wine is consumed. This...

A survey of information services in university libraries also obtained details of the methods used to publicize these services. A distinction is made between active and passive forms of publicity, and it was found that the latter predominated. Active publicity was used most frequently by the...