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The Marketing of Champagne: The Way Forward
Salolainen, Markus - In: International Journal of Wine Marketing 5 (1993) 4, pp. 15-26
Examines the alternatives available for the Champagne producers and marketers to overcome the serious consequences the present recession has brought upon them. Recommendations are made to formulate and develop a strategic basis for turning the tide by means of linking the ethical and quality...
Persistent link: https://www.econbiz.de/10014815444
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The German Wine Law from an Information Economics Perspective
Müller, Simone - In: International Journal of Wine Marketing 16 (2004) 1, pp. 76-100
information economics mechanism of signalling. We derive signalling requirements that an efficient wine law should fulfill …
Persistent link: https://www.econbiz.de/10014815592
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Living and breathing the brand: The role of internal communication
Harkness, James - In: Journal of Communication Management 4 (1999) 1, pp. 87-94
live and breathe the brand values. This paper focuses on how effective internal communication can ensure that people feel …
Persistent link: https://www.econbiz.de/10014851083
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Negotiating culture in a global environment
Rankin Frost, Alison - In: Journal of Communication Management 4 (2000) 4, pp. 369-377
Culture is still an issue for organisations both internally and externally, and becoming increasingly complex as markets, customers and employees go ‘global’. Culture is a multidimensional concept: organisations need to negotiate their own corporate culture; the national cultures of the...
Persistent link: https://www.econbiz.de/10014851106
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Developmental mentoring: Creating a healthy organisational culture
Hay, Julie - In: Journal of Communication Management 4 (2000) 4, pp. 378-384
communication processes within their organisation.  …
Persistent link: https://www.econbiz.de/10014851107
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Managing legal crises: Strategic communication in the court of public opinion
Fitzpatrick, Kathy - In: Journal of Communication Management 4 (2000) 4, pp. 385-394
Managing the adverse visibility associated with a high‐profile legal crisis is a challenge faced by an increasing number of public relations professionals. This paper offers guidelines for effectively managing a legal crisis outside the courtroom while the case is pending before a court of law.
Persistent link: https://www.econbiz.de/10014851108
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Using the Internet to communicate with key audiences
Flynn, Greg - In: Journal of Communication Management 1 (1996) 2, pp. 200-204
The excitement surrounding the Internet should be counterbalanced by the realisation that ‘The Net’ can be less than effective as a medium to reach key audiences. This paper initially studies the appeal of the Internet over today's dominant forms of media — such as television — before...
Persistent link: https://www.econbiz.de/10014851118
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Meaning, communication, music: towards a revised communication model
Inskip, Charles; MacFarlane, Andrew; Rafferty, Pauline - In: Journal of Documentation 64 (2008) 5, pp. 687-706
popular music and examines ideas of Middleton, Stefani and Tagg. Findings – Agreeing that music exists when communication … takes place, a discussion of selected communication models leads to the proposal of a revised version of Tagg's model …'s communication model, adapted to reflect user feedback. It is suggested that this revised communication model reflects the way in …
Persistent link: https://www.econbiz.de/10014853336
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Misplaced marketing
Wolburg, Joyce M. - In: Journal of Consumer Marketing 18 (2001) 6, pp. 471-473
Notes that research has shown that advertising efforts to promote social causes rarely reach meaningful levels of effectiveness. Points out that while the media provide the right emotional climate for advertising messages that encourage consumption, it follows that the media provide the wrong...
Persistent link: https://www.econbiz.de/10014849508
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Value‐adding communication: Innovation in employee communication and internal marketing
Thomson, Kevin; Hecker, Lorrie - In: Journal of Communication Management 5 (2001) 1, pp. 48-58
managerial implications of new approaches to employee communication and internal marketing and the potential impact on business …
Persistent link: https://www.econbiz.de/10014850657