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Urban legends: diffusion processes and the exchange of resources
Todd Donavan, D.; Mowen, John C.; Chakraborty, Goutam - In: Journal of Consumer Marketing 18 (2001) 6, pp. 521-533
In this research urban legends are viewed as diffusing through the consumer environment as part of a resource exchange process. Using the 3M model to develop categories of analysis, a content analysis of 100 urban legends was conducted. Three categories of variables were coded: the resource...
Persistent link: https://www.econbiz.de/10014848272
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Analysis of the opinion about economic and social impacts of golf courses in a tourist destination
Ascensión Molina Huertas, María; Del Campo Gomis, … - In: World Journal of Entrepreneurship, Management and … 6 (2011) 1/2, pp. 103-117
opinion about this economic and social impact than the population in the province. This is due to the knowledge of the first … be increased with the population in the area in order to improve their opinion about them.  …
Persistent link: https://www.econbiz.de/10015040238
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Romania: ready for US business investment
Tiriteu Lawrence P. Ettkin, Daniel L.; Helms, Marilyn M. - In: European Business Review 98 (1998) 5, pp. 260-267
Romania is making a strong comeback in the international business arena after 45 years of communism and freedom since … article begins with a review of the post‐communist economy in Romania through current US investment status. Key reasons to … invest in Romania today include the current government and its vision for Romania, the stable business environment and …
Persistent link: https://www.econbiz.de/10014713596
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Recent Changes in Enterprise Management and Marketing Practices in Romania
Naor, Jacob; Cavusgil, S.Tamer - In: European Journal of Marketing 20 (1986) 10, pp. 43-54
date. Highlights recent managerial decentralization measures in Romania indicating marketing implications. Uses official … and first‐hand sources in drawing the article conclusions, looking also at Romania's environment. Further investigates … assessing economic reforms in eastern Europe in general and in Romania in particular. Additionally, the central plan was …
Persistent link: https://www.econbiz.de/10014724830
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How British and Romanian directors compare
Kelemen, Michaela - In: Management Development Review 8 (1995) 3, pp. 24-31
contrasting leadership theory and practice in Romania and Britain. Aims to reveal the mechanisms by which leadership at board …
Persistent link: https://www.econbiz.de/10014936602
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Psychological Foundations of Marketing
In: Journal of Consumer Marketing 31 (2014) 3, pp. 230-231
Persistent link: https://www.econbiz.de/10014850452
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The Entrepreneur in Theory and Practice
Hamilton, R.T.; Harper, D.A. - In: Journal of Economic Studies 21 (1994) 6, pp. 3-18
The entrepreneur, in one form or another, has been around a long time in both economic theory and empirical studies of entry. Argues that these traditions have exhibited an over‐concern with the entrepreneur′s function at the expense of the supply of entrepreneurs, an area which has received...
Persistent link: https://www.econbiz.de/10014863452
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The Process of Motivation
Mullins, L.J. - In: Industrial Management & Data Systems 85 (1985) 3/4, pp. 5-8
number of different ways, and individuals' particular situations have a direct bearing on motivation. The work of Porter and … Lawler considers the relationship between motivation, satisfaction and performance as separate variables, in terms of the …
Persistent link: https://www.econbiz.de/10014825106
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Is bigger better?
Grünhagen, Marko; Mittelstaedt, Robert A. - In: International Journal of Entrepreneurial Behavior & Research 8 (2002) 3, pp. 188-200
This paper explores from a US perspective two size‐related issues that may motivate aspiring franchisees to consider multi‐unit franchising as a superior alternative to the traditional single‐unit approach. First, one of the reasons for multi‐unit franchising might be the enhanced...
Persistent link: https://www.econbiz.de/10014769587
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The relative importance of hotels and airlines to the business traveller
Gilbert, David C.; Morris, Lisa - In: International Journal of Contemporary Hospitality Management 7 (1995) 6, pp. 19-23
policy. Examines the importance of flight and hotel arrangements as part of the motivation and satisfaction of the business …
Persistent link: https://www.econbiz.de/10014763340