Showing 1 - 10 of 248
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012956
Reports on research into the payments markets of both Australia and the UK, in the context of the concept of relationship marketing. It compares the evolution of the various types of payment; cash, paper cheques, debit and credit cards and examines the linkages with relationship marketing from...
Persistent link: https://www.econbiz.de/10014759717
The Asian financial crisis has not only reduced foreign investment in the transition economies of South‐east Asia, but has also impacted on the domestic financial structure with associated implications for strategy and marketing. Despite reform, the formal, state‐dominated banking systems...
Persistent link: https://www.econbiz.de/10014759730
Refers to past research regarding gender differences in investment strategies which has pointed to two important differences: female investors appear both to be more risk averse and to have less confidence in their investment decisions than male investors in equivalent circumstances. Given the...
Persistent link: https://www.econbiz.de/10014759750
Considers distribution in the financial services. Financial services providers face a wide choice in the combinations of channels that they can employ to market their products. Asserts that plastic cards are increasingly replacing paper cheques and credits and have become a key channel of...
Persistent link: https://www.econbiz.de/10014760306
Purpose – This paper aims to describe best practice in pricing strategy for new products and services being introduced to a market. Design/methodology/approach – A review of introductory pricing patterns across a number of industries shows there are some common patterns in customer...
Persistent link: https://www.econbiz.de/10014845261
Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in...
Persistent link: https://www.econbiz.de/10014848335
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010464
This study examines how the Fortune 500 use transactional public Web sites (TPWS). It applies innovation diffusion theory to identify variables and construct a model to explain differences in adoption rates of TPWS across industries. The study finds high rates of TPWS adoption in the airline,...
Persistent link: https://www.econbiz.de/10014668230
This paper provides an overview of the microfinance industry in developing countries. It highlights the early development of the concept of microfinance and identifies some of the key issues and debates concerning its performance in terms of outreach, sustainability, and impact. Studies are...
Persistent link: https://www.econbiz.de/10014667208