In recent years, social psychology has made an increasing contribution to studies in industrial contexts. The main focus of research discussed here is on how the different groups or sides in industry understand one another, and on the factors which affect that understanding.

Purpose – Cognitive perspectives have emerged from many years of struggle for recognition, and grown into a dominant theme in psychology. The purpose of this paper is to discuss what Karl Weick expressed as important themes in this struggle, made major contributions to the content of cognitive...

For the corporate real estate (CRE) executive who has the opportunity to plan a campus, this paper presents guidelines to ensure that campus workplace solutions are aligned not only with corporate objectives but with the corporate culture as well. The paper draws on a variety of corporate campus...

The authors present a series of variables driving corporate real estate strategy and discuss their interaction, with examples. Capital structure, geographical diversity, product and service lines and corporate culture can combine to create strategy, and strategy can be directed to affect any of...

Organisations are often reluctant to change their corporate cultures even when such change is essential to cope with the changing business environment. This paper analyses the three phases of change management adopted by the multinational company RWE Solutions and describes several steps that...

As marketers develop new marketing strategies and as marketing scholars seek a new paradigm for the field, public relations perspectives may be preferred over traditional marketing perspectives. Given that public relations has a longer history in building relationships and corporate equity —...

Continuing pressure to increase business competitiveness means that organisations are looking for new ways in which to increase efficiency and reduce costs. The old adage says that a company's greatest asset is its people. It is also business law that improving the returns achieved on assets can...

There is an overemphasis on an outside‐in, macro‐organizational view of learning and an under‐emphasis on the inside‐out view which recognizes that people are the main agents of learning and change. Attempts at building a learning organization should start with an understanding of how...

Examines the impact of organisational culture on the responses of one group of professionals to change processes. Draws upon literature relating to policy implementation and organisational behaviour, in order to gain abetter understanding of the power and processes associated with the impact of...

This paper compares quality management practices in manufacturing companies in the East and the West. It uses data collected from three countries in the East, namely Japan, Korea and Taiwan and compares these with data collected from four countries in the West, namely Denmark, Finland, Sweden...