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The Relationship of Structure to Entrepreneurial and Innovative Success

Herbig, Paul; Golden, James E.; Dunphy, Steven - In: Marketing Intelligence & Planning 12 (1994) 9, pp. 37-48

Entrepreneurs and innovation go together like the proverbial horse and carriage. Entrepreneurs seek opportunities and … within a society which can emphasize entrepreneurial activity and hence innovation. A set of negative structure attributes … new ventures and hence less innovation. Examines structural elements and factors regarding whether or not these factors …

Persistent link: https://www.econbiz.de/10014946470

Credit‐crisis “villains” brought to book : Better laws and regulation only way to prevent another catastrophe

In: Strategic Direction 28 (2012) 4, pp. 22-25

these firms exist and that the art of good business practice still thrives. Taylor provides a comprehensive account of China …

Persistent link: https://www.econbiz.de/10015010708

The multicultural context of brand loyalty

Palumbo, Fred; Herbig, Paul - In: European Journal of Innovation Management 3 (2000) 3, pp. 116-125

In today’s global market, a brand’s marketing strategy must go head‐to‐head, not only with regional or national brands, but also with international competitors’ marketing strategies. This adds an entirely new dimension to a company’s marketing strategy when it comes to identifying,...

Persistent link: https://www.econbiz.de/10014720988

R&D and marketing integration in NPD in the pharmaceutical industry

Rafiq, Mohammed; Saxon, Tim - In: European Journal of Innovation Management 3 (2000) 4, pp. 222-231

not directly related to the project. External specialist companies are an increasingly important source of innovation and …

Persistent link: https://www.econbiz.de/10014720996

Patents: A Managerial Perspective

Hufker, Tim; Alpert, Frank - In: Journal of Product & Brand Management 3 (1994) 4, pp. 44-54

Patent law is a topic that seems to frighten many managers, who seem to have largely abdicated the topic to engineers and attorneys. Presents an overview and analysis of patents to help educate managers on this topic. Discusses patent application, patent strategy, patents and the marketing mix,...

Persistent link: https://www.econbiz.de/10014896427

Towards the Fifth‐generation Innovation Process

Rothwell, Roy - In: International Marketing Review 11 (1994) 1, pp. 7-31

activities. These leading edge innovators are beginning to take on elements of the fifth‐generation (5G) innovation process …

Persistent link: https://www.econbiz.de/10014827664

A different approach to innovation : How innovators at Pfizer and Nike ensure ideas come to fruition

In: Strategic Direction 29 (2013) 7, pp. 13-16

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015012336

A Brief Examination of the Japanese Innovative Process

Herbig, Paul A.; Palumbo, Fred - In: Marketing Intelligence & Planning 12 (1994) 1, pp. 4-14

Within the last two decades, the Japanese economic machine has caught up, if not overtaken, the US as the world′s leading economy. Japan has virtually conquered the American consumer electronics, semiconductor, and machine tool marketplace and, except for quotas, would have done the same for...

Persistent link: https://www.econbiz.de/10014946442

Strategic Marketing Management in Hi‐tech Industries : A Stock‐taking

Benkenstein, Martin; Bloch, Brian - In: Marketing Intelligence & Planning 12 (1994) 1, pp. 15-21

In the 1970s, when management hoped to secure growth and success through classical diversification strategies, a new gleam of hope in the form of “high‐tech” seemed to appear on the horizon. Encouraged by the remarkable success of young enterprises like Compaq or Lotus, and unnerved by...

Persistent link: https://www.econbiz.de/10014946443

Team effort : How customers aid innovation

In: Strategic Direction 28 (2012) 4, pp. 29-32

insisting that the producer and not the customer is responsible for innovation. But times have changed since the late US … scientist made this claim. Innovation is no longer considered down to company efforts alone. A growing number of people now … recognize the important contribution certain consumers can make. Innovation is a costly business at the best of times. Testing …

Persistent link: https://www.econbiz.de/10015010710