In November 1985, Fuji Photo Film (UK) Limited set up a new division devoted to the sales and marketing of audio and …

This special issue contains selected extracts from Marketing and Selling Bank Services , a learning resource from MCB … University Press designed to help practising bank managers to refine and apply bank marketing skills. Competition in financial … services is growing and an organisation's ability to market and sell its services is essential for success. Marketing …

An updated version of the original (1985) text, the book covers all aspects of marketing and selling bank services: the … role of marketing; behaviour of customers; intelligence, planning and organisation; product decisions; promotion decisions …

aspect of marketing that is often neglected.  …

. These technologies also make possible improvements and sometimes substantial changes in marketing strategies. Preoccupation … with existing strategies may cause such opportunities to be overlooked. Where marketing strategies are re‐examined in the … light of these new technologies failure to assess their impact on activities in addition to marketing may limit the …

Recent research investigating customer‐oriented selling has indicated that greater attention needs to be focused on … organizational or personal antecedents influencing customer‐oriented selling behaviors. Similar to most other departments, a selling … have a significant impact on the level of customer‐oriented selling behavior exhibited by salespeople. Three organizational …

Television shopping simulates a personalized selling situation: it combines salesmanship with parasocial interaction … identified by Cialdini, strategies that often cause a person to automatically say yes in a selling situation when they might …

Examines multilevel marketing in the light of the relationship between the would‐be seller and his/her perspective … “downline.” States that people promoting multilevel marketing praise it as an opportunity of a lifetime with no catch. Claims … defences raised by proponents of multilevel marketing to be seriously flawed if not quite spurious.  …