Rankin Frost, Alison - In: Journal of Communication Management 4 (2000) 4, pp. 369-377
Culture is still an issue for organisations both internally and externally, and becoming increasingly complex as … markets, customers and employees go ‘global’. Culture is a multidimensional concept: organisations need to negotiate their own … corporate culture; the national cultures of the nation‐states in which they operate; ethnic differences at regional and pan …