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Dr Javier Bajer of Possibilate shows that it’s all too easy for leaders to become uninspiring.
Persistent link: https://www.econbiz.de/10015015105
, Issey Miyake and Rei Kawakubo. The images of their customers, sources of inspiration, and possible underlying design …
Persistent link: https://www.econbiz.de/10014868271
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012884
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012957
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015356075
Purpose – This paper aims to examine the prevalence and trend of experimental research in hospitality and tourism. Hospitality and tourism researchers have long been encouraged to increase their use of experimental designs. However, a solid support for such advocacy is lacking, and the present...
Persistent link: https://www.econbiz.de/10014764978
Although culture appears to be an important element in consumer behaviour, few have researched its direct impact on the adoption of innovation. In an exploratory study, research was conducted with migrants from Vietnam and Poland to examine the impact of culture on the adoption of high...
Persistent link: https://www.econbiz.de/10014675761
Purpose – The purpose of this paper is to propose a theoretical framework to explain why corporate social responsibility (CSR) activity leads to different consumers' responses, especially why, in some cases, CSR activity might backfire on the company. Design/methodology/approach – Based on a...
Persistent link: https://www.econbiz.de/10014685535
Purpose – The purpose of this paper is to provide academics and practitioners working with customer relationship management (CRM) with a review of key topics, such as advances in CRM, the shifting role of consumers, issues with conceptualisation and consumer exploitation. The authors further...
Persistent link: https://www.econbiz.de/10014687937
Purpose – Various developments in the marketing terrain in combination with the emergence of a new breed of information and communication technologies have been constantly transforming market dynamics and customer behavior over the last two decades. The purpose of this article is to explain...
Persistent link: https://www.econbiz.de/10014689341