From a humanitarian standpoint, “antipersonnel landmines” are condemned for the indiscriminate terror they inflict on civilian populations. A functional tool of battle, landmines provide conflict between the production of a product that the military customer desires but one that does not...

Uncovers some of the misplaced marketing techniques of investment companies. Suggests that because the most valuable marketing tool for a new mutual fund is a strong performance record many companies provide “illusions” of certain returns. Asserts that new funds are launched directly to the...

Reviews the development of the corporate social responsibility (CSR) concept and its four components: economic, legal, ethical and altruistic duties. Discusses different perspectives on the proper role of business in society, from profit making to community service provider. Suggests that much...

This commentary questions commonly held assumptions about corporate social responsibility (CSR). It discusses the morality of altruistic CSR – philanthropic CSR activities that are not necessarily beneficial to the firm’s financial position. Evaluating altruistic CSR from all major ethical...

Provides a set of guidelines that will assist Internet marketers in maintaining ethical marketing practices. Information about regulation of Internet marketing to children based on Federal Trade Commission regulations and guidelines developed by the Direct Marketing Association, Center for Media...

Providing a framework for integrating aspects of externally directed corporate and marketing communication efforts, this paper makes a case for the communication of positive and credible ethical values as a potentially critical component in communications strategy and sustainable competitive...

While propaganda was central to U.S. public diplomacy in earlier times, and remains central today, the United States must now practice true public diplomacy, which should rely, not only on political theory and the theories of international relations, but also on theories and models of public...