Showing 1 - 10 of 110
Purpose – The purpose of this paper is to provide some of the institutional and operational context of the University College Dublin (UCD) School of Information and Library Studies (SILS) prior to 2000. Design/methodology/approach – The history of the School, its predecessor, and the context...
Persistent link: https://www.econbiz.de/10014671598
Purpose – The paper's aim is to provide information about mobile viruses for end‐users or organizations and recommend useful tips of how individuals can protect their mobile phones from the intrusion of mobile phone viruses. Design/methodology/approach – This paper surveys chronicle,...
Persistent link: https://www.econbiz.de/10014824100
Purpose – The purpose of this paper is to examine opportunities for businesses to derive competitive advantages from broadband wireless products and services in the coming era of Unified SuperConvergence. Design/methodology/approach – Unified SuperConvergence is defined as a term of art that...
Persistent link: https://www.econbiz.de/10014702201
Looks at ways that marketers can use the ubiquitous mobile phone as a channel to the youth market. Emphasises that children use mobiles in different ways from adults: texting, two‐way interaction and entertainment are more important to them, and marketers have to take this into account. Lists...
Persistent link: https://www.econbiz.de/10015044002
Examines the impact of the mobile phone on children and young adults. Emphasises that children view the mobile phone in quite a different way from that of adults, who regard it from as functional; young people regard the mobile phone as more controllable than PCs or the internet, and like to...
Persistent link: https://www.econbiz.de/10015044011
Discusses the relevance of mobile phone technology in marketing to young consumers aged between 18 and 22; these are the millennials who are heavy mobile phone users and often the architects of change in US culture. Shows how permission is vital in connecting with these consumers interactively:...
Persistent link: https://www.econbiz.de/10015044092
Purpose – Reviews the latest management development across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010209
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010380
Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own...
Persistent link: https://www.econbiz.de/10015012603
Purpose – The purpose of this paper is to enable real estate managers to identify and evaluate appropriate information technology (IT) solutions from the array of options available. Design/methodology/approach – The authors explain the main components of IT solutions and provide a systematic...
Persistent link: https://www.econbiz.de/10014851910