Showing 1 - 10 of 447
different countries; market research on the Internet will increase in importance; efficient and quick promotion of ideas …
Persistent link: https://www.econbiz.de/10014827779
This study explores the suitability and the potential use of the Internet in exporting. Six fundamental axioms that … govern the Internet‐export business dyad are identified and antecedents to the relevance of the Internet in exporting are … explored. The axioms address the difficulty of acquiring a sustainable competitive advantage via the Internet, the necessity …
Persistent link: https://www.econbiz.de/10014827791
. Just like the twister that turns Dorothy’s world upside, down the Internet has arrived to transform our black and white … Internet experiences of older adolescents and young adults. The findings identify, financial, temporal, social, logistical and … emotional barriers and indicate that although the Internet is an intrinsic facet of young adults’ lives, it falls well short of …
Persistent link: https://www.econbiz.de/10014987052
Purpose – This paper aims to reviews the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010526
With the heralding of the new “interactive age” direct marketing seems poised to have its reliance on individual customer contact vindicated. However, in the struggle to apply direct marketing techniques to the new interactive marketing media, many firms are failing to recognise the basis of...
Persistent link: https://www.econbiz.de/10014946605
communication channel for small businesses. Design/methodology/approach – It presents a case study of a family‐owned, internet … the internet. It is one of the first investigations to research the use of social media by small businesses.  …
Persistent link: https://www.econbiz.de/10015012857
Looks at problems and experiences of the so‐called “bottom‐up” transformation of the post‐socialist countries of Eastern Europe. Bottom‐ up transformation stands for the change of economic structures by means of new enterprises and already existing private firms. Discusses the...
Persistent link: https://www.econbiz.de/10014806085
This article reports on research that examined internet adoption by 225 Australian wineries. Findings indicate that … wineries appear to be the main proponents in using the Internet, the study concluding that this group achieved the highest …
Persistent link: https://www.econbiz.de/10014815604
sources. Using longitudinal analysis of annual reports, the paper uncovers interplay essential to entrepreneurship. Hence …
Persistent link: https://www.econbiz.de/10014902591
One example of misplaced marketing is the role of mass media in programs in the marketing of public health initiatives. After many years of mass media oriented campaigns against drunk driving it is clear that the goal of persuading the public to stop drinking and driving has not been achieved....
Persistent link: https://www.econbiz.de/10014848239